Greenwashing in dental care occurs when services are marketed as 'eco-friendly' without real evidence or meaningful environmental benefits. This misleading practice can confuse patients trying to make greener choices for their dental care. Greener Dentistry Global helps patients identify greenwashing, ensuring they can trust their dental practice to offer eco-friendly dental solutions.

As part of our sustainability certification and accreditation program, members must upload evidence to support their claims of completing sustainability initiatives. This evidence is made publicly accessible to ensure transparency and prevent greenwashing. By making the evidence available for public viewing, we aim to build trust and confidence in the certification mark and the dental profession's commitment to sustainability. Transparency is key in winning over eco-conscious patients, and we want the dental profession to be seen in the best light in promoting sustainability. In addition, by being open and honest about our sustainability efforts, we can encourage others to join us on this journey towards a more sustainable future.

Sustainability can be like a guiding North Star for your practice. It's not about completing everything at once but about taking small steps and moving in the right direction. One way to get started is by appointing a Sustainability Champion within your practice who can introduce sustainability ideas at practice meetings and help guide the implementation of initiatives. Taking it one step at a time allows you to work through initiatives gradually and feel more confident in your progress. Remember, sustainability is a journey, not a race.

The Greener Dentistry platform does not require any other financial details except credit card details to subscribe to become a Premium Member.

Greener Dentistry provides eco-initiatives that reduce a dental practices impact on the environment, team members, and patients. The themes covered include travel, energy, biodiversity, clinical interventions, and day-to-day operations.

Greener Dentistry is a dentistry-specific sustainability platform, and providing proof of registration with a professional ensures that only individuals associated with oral healthcare can become members.